I design experiences that simplify complexity and help businesses excel.

Currently leading design for a B2B CRM (Albatross) at Blue Raven Solar 🚀

View work

What it's like to work with me! 👐🏽👫

Ashi is one of the best constructive disagreers I've ever worked with...She's not a problem identifier, she's a problem solver and she's truly great to work with. Ashi always gives feedback with the intention of finding out the root cause. She helps to create a culture where people grow and can make mistakes through great feedback.
Product Manager
Ashi is a fiend for data! Ashi lives all of our values. She does amazing work, accomplishes so much every day, empowers everyone around her. Her design work is always beautiful and simple... she collects so much data for every project before making any decisions. She's a delight to have on our team. Can't say enough good stuff.
Product Manager
When we brainstorm she's always willing to try new, interesting, weird, even bad ideas to see what we can learn from them, even if we don't end up using them.
Product Manager
I engage in a weekly design critique session with Ashi, during which she consistently identifies design issues with well-founded and compelling reasons.
UX Designer

My thoughts on things... 💭

Crafting CRMs that Matter: Lessons Learned in the Trenches
What I’ve learned about designing CRMs that handle complex processes and data over the past few years
Unlocking the power of experiments
How I've used experiments to validate assumptions and avoided solving problems that don't exist
// //